Getting Started: It's easy!

The process of receiving the data and putting out the contact letter could not be any easier!  If your staff is familiar with Microsoft Word, they already have all the tools to merge the name/address list into your firms letter.  The time it takes to merge and hit print is less than the time it takes to read this web page!


Each firm must decide how much daily control they want over the process.  However, the real question is a matter of expense.  Most Outsource bulk mailers can do the job cheaper, faster and easier than your staff.  

 Most firms start off in house, but they quickly learn that the outsource option wins the cost and time consideration every time.

Word of caution:  when using outside vendors, please remember to verify their production results with inhouse "ringers" so that you may see the products end result at your home and to confirm work quality and results.

 A word on Prices:

It is unwise to pay too much. But it is far worse to pay too little.

When you pay too much, you lose a little money, and that is all.

When you pay too little, you sometimes lose everything, including what you could have achieved with higher priced product! (lost opportunity) 

The common law in “business balance” prohibits paying a little and getting a lot.  It is simple not a practical reality. 

When you deal with the lowest bidder you need to have enough to pay for the lost business opportunity/risk.  (ask NASA after the shuttle disasters)

If you had considered the hidden costs of using the lowest bidder, you would have had the money for something better.

There is hardly anything in the world that someone else can not make a little worse by making it cheaper.  In the words of wise old man: “ I have never been disappointed in the most expensive tools, but I have ALWAYS been disappointed in the cheapest!”

Credit to John Ruskin, 1819-1900 and Clark T. Hinde 1906-1976